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By now, everyone is familiar with embattled CEO of LifeLock, Todd Davis.
But for those of you who missed it…
LifeLock’s heavily-advertised service offers "proactive identity theft protection," while Mr. Davis was himself a victim of identity theft at least 13 times. The perpetrators used Mr. Davis' identity to obtain a loan from a check cashing company, open utilities, and secure wireless accounts, among other activities.
It is quite possible that Todd Davis was accepting advice from Balloon Boy. The strategy is quite similar, mass exposure with little consideration for the future. LifeLock’s PR stunts have earned it a $12 million Federal Trade Commission fine in March for deceptive business practices. The Chairman of the FTC himself, Jon Leibowitz, stated "While LifeLock promised consumers complete protection against all types of identity theft, in truth, the protection it actually provided left enough holes that you could drive a truck through it."
The bad business practices of LifeLock will ultimately help its competitors. LifeLock’s former customers will rush to find true assistance in identity theft protection.
ID Watchdog just released this press release: ID Watchdog Extends Free Resolution Offer to LifeLock CEO
In addition to the many former LifeLock customers they are helping, they are now actually offering to help Todd Davis fix his identity for free. In a final blow to Davis - Dan Mohan, CEO of ID Watchdog had the following to say:
"I'd like to extend a helping hand to Mr. Davis in his time of need, and make our ID Rehab services available to him, free of charge." |
